E-40 has been a West Coast rap ambassador for over three decades but his empire extends beyond his witty slang and hyphy catalog. In this episode of Side Hustle, the Vallejo native details the profitable and sometimes painful lessons he learned while building his business portfolio of wine, cognac, a meats company and

G-Eazy isn’t just about securing the bag. As co-creative director and investing partner for the liquor brand, Stillhouse Spirits Co., the Oakland rapper discusses “putting skin in the game” alongside Stillhouse CEO, Brad Beckerman and talks whiskey’s close relationship to music and reveals his g

Typical 9-to-5 jobs don’t exist for artists. Between recording and touring, the life of a musician, singer, rapper, producer or DJ runs around the clock. Beyond the studio, though, ambitious ones often take on another gig as a way of raking in extra dough and capitalizing on their passions. TIDAL follows acts acr