Richmond California artist Butta Mackin (@buttamaackin) teamed up with Sacramento’s rising artist Celly Ru (@cellyru) to make the hit “Crunch Time.” The words “Crunch Time,” is when you are in the fourth quarter, and it’s time to dig deep and grab whatever is inside you to win the game. We was shocked when we first seen the So Sacramento Hoodie promoted in the video. We gave Celly Ru a hoodie for a promotional picture, and later he used it in an actual video. Without our knowledge and input Celly Ru in this video tells the story of the So Sacramento journey. We have reached out to people of less stature to wear and support our brand but they turned their nose up. We are thankful and send many blessings to all who supports our vision. Butta Mackin has other videos on our website with just himself and other artists from Sacramento. Make sure you support these artists on all platforms. #SoSacramento